Pro-level race merch — designed by AI in minutes, printed on demand, shipped to your door. Upload your car and our studio paints it into any scene you can describe, cuts it out and layers it so it pops off the shirt. Then it builds you a free store and a page for every design. No art group. No $72-a-year store. No catch.
A shirt that pops does two things at once: it puts dollars in the hauler when sponsors see their name worn proud in the pits — and it puts a little steel in your spine when you walk to the staging lanes. You earned the look. We just make it easy.
The pink Cadillac on a beach, the sprint car sliding a clay corner, the neon Tokyo street — each one was made just by describing it, then rendered on a real Printful product. Tap a shirt to flip it. Tap again to open it live.
↻ These are live, orderable shirts — not stock photos. Your number, your track, your sponsors.
Chat with the studio assistant or use the templates — either way you go from a photo to a finished, orderable shirt with its own page.
Your number, name and home track (we pull from 725+ tracks so it's spelled right) — plus your car photo and any sponsor logos.
Pick a real race template or describe any scene you want. It paints your car in your colors, cuts it out and layers it to pop.
Live mockup, a shirt page themed to your car, and a free storefront — printed on demand, zero inventory, fans reorder anytime.
As you design, the studio builds your web presence for you — themed to your car's paint scheme. No site builder, no monthly fee.
One link for everything you sell. Every design you make lands here automatically, laid out in your colors.
Each design gets its own page that reads like a real race site — built from your car's colors, your number, your sponsors.
Your site grows every time you make a shirt — no extra step, no extra cost.
The garment is pure retail. The one-time "making" cost is yours to handle however suits you — and there's a free way out.
Buyers and reorders never pay for the AI or the design work. Ever. They pay garment retail, period.
Add our mark to your graphics and the making fee is waived. Co-brand every graphic and even the AI art is free. The shirt goes live instantly.
Don't want to pay up front? The first shirt sold covers the one-time making fee. Hand that link to a sponsor and let them foot it.
Drivers, crews and fans — dirt, drag and road. The merch studio is one room in the house.
AI crew chief setups for 725 tracks, 165 classes. Scale sheet, DA, gear & tire.
Dial-in calculator, reaction-time log, 60-foot & staging notes for bracket racers.
Corner weights, brake bias, stint tire deg. In build now — get on the list.
This. Pro shirts for any discipline, designed by AI, printed on demand.
An Opus-built sponsorship outreach pack — target intel and real contacts.
The weekly podcast — Hunter & Hast break down setups, recaps and the week in dirt.
Free to design. Free to preview. Free storefront and a page for every shirt. You only pay when it's exactly right — or co-brand it and pay nothing.
Start here →