Sponsor Attack
McReary Tire
Racer: Jake Morris #47 · IMCA Modified · Volunteer Speedway · Bristol TN area · Generated format demo
1. Executive Strike Brief
8/10 fit score
McReary Tire was a mid-Atlantic wholesale tire distributor (est. 1962, ceased operations 2019) with deep roots in short-track culture. The brand estate still carries goodwill among 40+ dirt tracks where McReary contingency decals were common through the 2000s. You're not pitching a live buyer — you're pitching the successor entity / estate administrator / regional tire jobber who holds the trademark and wants to reactivate grassroots visibility cheaply.
- Why now: Used-tire wholesalers and regional retreads are buying defunct brand IP to capture nostalgia marketing.
- Your edge: #47 runs 18–22 nights/year within 90 miles of former McReary depot markets (Kingsport, Johnson City corridor).
- Ask: Product + $1,500 associate tier, not primary hood money — realistic for estate-level budget.
2. The Pitch Deck
Slide 1 — The Hook
McReary built short-track America one heat race at a time. Jake Morris #47 wants to put that history back on the door — where your decal used to live.
Slide 2 — The Racer
IMCA Modified · Volunteer Speedway · 6 wins, 14 top-5s in 2025 · 2,400 Instagram followers · Crew of 4 · Tow rig runs I-81 corridor (former McReary truck lanes).
Slide 3 — The Audience
3,200 avg weekly attendance at Volunteer · Your decal visible on TV-style livestream (800 avg concurrent) · 12 scheduled social posts tagging sponsor per season.
Slide 4 — The Activation
"McReary Heritage Night" — one race night, vintage logo on door, throwback ticket stub coupon for regional retread partner. You provide tires; we provide the story.
Slide 5 — Deliverables Matrix
Door panel 14×20 · Quarter panel 8×8 · Pit banner · 12 social tags · 4 crew shirts · Monthly PDF results recap with lap notes.
Slide 6 — Competitor Intel
Hoosier owns contingency at Volunteer; McReary never competed on price — competed on local identity. That's the wedge.
Slide 7 — The Money
Three tiers below. Start at associate. Upsell to primary if heritage campaign hits social KPIs by July.
Slide 8 — Close
One meeting. One decal. One night under the lights. McReary doesn't have to reopen a warehouse to reopen a conversation.
3. Three-Tier Package
Contingory — $500 product4×6 door decal · 6 social tags · Top-5 product bonus ($200 tire credit)
Associate — $1,50014×20 door · Pit banner · 12 social posts · 2 fan meet-and-greets · Quarterly recap deck
Primary — $3,500Hood + tow rig tail · Naming rights "McReary Heritage Night" · 20 social posts · PA mention each feature · Video recap for estate PR
4. Pitch Email
Subject: McReary × Volunteer Speedway — heritage activation for 2026
Hi [Name],
I noticed McReary Tire still comes up in Volunteer Speedway old-timer photos more than any other brand that isn't Hoosier — and that's exactly why I'm writing.
I'm Jake Morris, IMCA Modified #47 at Volunteer. I run 20+ nights a year up and down the I-81 corridor where your depots used to load out on Friday mornings. I'm not asking you to reopen a warehouse. I'm asking whether the McReary name still belongs on a race car.
I put together a one-page activation: "McReary Heritage Night" — vintage decal, throwback ticket coupon through your regional partner, livestream visibility, and a season recap your team can use if you're reviving the mark.
Attached: deliverables sheet + three budget tiers starting at $1,500 associate.
Can we do a 15-minute call next week?
Jake Morris
#47 · Volunteer Speedway
[phone] · [instagram]
5. DM / Text Versions
280 chars: Jake Morris #47 IMCA Mod @ Volunteer. Pitching McReary heritage night — vintage decal + livestream + 12 social tags. $1.5K associate tier. Worth 15 min? I'll send one-pager.
600 chars: Hey — Jake Morris, #47 IMCA Modified at Volunteer Speedway (Bristol area). I know McReary wound down years back, but the name still lands at our track. I'm putting together a "Heritage Night" activation: your logo back on a door, throwback coupon through a regional tire partner, PA mention, 12 tagged posts, quarterly recap PDF. Three tiers from $500 product to $3.5K primary. Not looking for factory money — looking for someone who holds the mark and wants grassroots visibility without reopening a warehouse. Got a one-pager ready. 15 minutes?
6. Guerrilla Playbook
- Depot pilgrimage content — Film at former Kingsport McReary location (now retread shop). "Still rolling on the same pavement." Tag estate counsel if findable on LinkedIn.
- Throwback ticket stub — Print 500 coupons with vintage McReary logo → $20 off retread at partner shop. Redeem tracking = ROI story.
- Old-timer grid walk — Interview 3 veterans who ran McReary decals in the '90s. Cut 60-sec reel. Organic reach beats cold email.
- Promoter bundle — Offer Volunteer flag stand 30-sec mention swap for PA read on heritage night (free to you).
- LinkedIn estate hunt — Search "McReary Tire" + "trademark" + "administrator" — pitch IP holder, not operations.
- Hoosier contrast post — Never trash talk — post side-by-side: "National contingency vs local heritage." Makes associate tier look smart.
- End-of-season estate deck — PDF with photos, impressions, coupon redemptions — built for trademark renewal PR.
7. 90-Day Attack Calendar
Week 1Research estate/trademark holder · LinkedIn connect · Send email v1
Week 2Follow-up call attempt · Post depot pilgrimage teaser · DM regional retread partner
Week 3Ship one-pager PDF · Ask promoter for heritage night date hold
Week 4-5Old-timer interviews published · Tag McReary-adjacent accounts
Week 6Second email with social proof numbers · Offer call again
Week 7-8Finalize tier · Decal print · Coupon print run
Week 9-10Heritage night execution · Live post storm · PA clip for recap
Week 11-12Thank-you deck · Renewal conversation · Upsell primary for 2027
8. Objection Handlers
"We're not in business anymore." — Exactly why this is cheap activation for the mark, not operations. One night, one decal, measurable impressions for whoever holds the trademark.
"We don't sponsor racing." — You did for 40 years. This isn't a new line item — it's a heritage restart at associate tier.
"Send a proposal." — Attached. Three tiers. Pick associate and we start in 14 days.
"What's the ROI?" — 12 tagged posts, livestream overlay, 500 coupons, PA mention, recap PDF for your IP portfolio.
"We already do Hoosier contingency." — Different lane. Heritage vs performance. Door panel is yours.
"Call us in 2027." — Heritage night dates lock in March. Hold costs you nothing — I'll circle back Monday with two date options.
9. Renewal Pitch Template
Subject: McReary Heritage 2026 — by the numbers
[Name],
Quick recap:
· Heritage night attendance: [X]
· Social impressions (tagged): [X]
· Coupon redemptions: [X]
· Feature finishes with decal visible: [X]
The photos are in the folder. The mark looked good under the lights again.
For 2027 I'd like to move from associate to primary — hood + tow rig — same activation core, bigger canvas. $3,500 all-in.
Reply with a date to talk or tell me who owns the decision now.
— Jake #47