THE KITTL OF RACING · FREE TO BUILD

Pick a comp. Paint your car. Ship the shirt.

Upload your car — we rank 560+ pro shop comps, paint your livery into up to 3 QC-passing mockups, you pick the winner. Sponsor cutouts, Printful drop-ship. Free build — checkered-flag QR on the sleeve.

Chat build best for agents

Describe the racer — pit crew ranks comps, paints your car, drops mockups. Full creative control.

Quick buildfree

Drop pics → pick a direction → we paint 3 pro comps (same car) → you pick the winner.

How it works: stylize your car → paint into a pro reference comp → sponsor cutouts → art-director QC (auto-retry) → live mockup. Printful prints & ships.
560+ pro refsBroken Arrow, DirtCarArt, Impact, Fast Racing Grafx — your car painted in, not a template.
QC gateEvery mockup passes an art-director check. Miss? We auto-repaint into a stronger comp.
Free to buildCheckered-flag QR on the sleeve. Your storefront goes live instantly.
Agent-readyDrop pics + number + email — or chat build for full creative control.
01 · Your photos start here

Car photo required. Add a second pic for sponsor decals, contingency sheet, or jacket logos — we read colors and pull logos from what you upload.

Free build includes the checkered-flag QR on the left sleeve (scannable to racer.wiki). Paid upgrade: your own shaped QR to your store.

02

Your discipline

sets scene flavor
03

Your car photo

also synced from photos above
We stylize your car and paint it into a pro reference comp — not a generic template.
04

Pick a layout

auto-picked from your car — override here
05

Make it yours

Identity
Sponsor logos
We also crop real logos off your car photo — never generic text unless nothing else works.
Pro hand-tuned — $50 (~7 days)
Send us everything you have — photos, logos, notes. AI can draft first; a designer finishes it professionally.
Color scheme
Paid upgrade · your own sleeve QR
Every free build already has the checkered-flag QR on the sleeve. Toggle below only if you paid for a custom QR to your store.
Use my own shaped QR (paid)

Pro comps use 560+ real shop references — your car painted in, sponsors as transparent cutouts, art-director QC before we show you the mockup.

FAQ · MERCH STUDIO

Built for racers — not generic print shops

Free to build with a checkered-flag QR on the sleeve. Pay garment retail only when you buy. See our MyRacePass comparison for pricing and workflow differences.

Is this a MyRacePass alternative?

Yes for custom race apparel — your car painted into pro shop comps, QC-gated mockups, Printful drop-ship. No $72/yr subscription. Compare Merch Studio vs MyRacePass →

Dirt, drag, or road?

Pick your discipline — time slips and Christmas trees for drag, FIA roundels for road, number blades and mud wraps for dirt. Same pro paint pipeline on every class.

How much does a shirt cost?

Building is free — every free build includes the racer.wiki checkered-flag QR on the left sleeve. You pay garment retail only when you buy. No design subscription.

How is this different from Kittl or Canva?

Merch Studio is built only for racing: we stylize YOUR car and paint it into real pro shop comps, pull sponsor logos off your photos, run art-director QC, and ship via Printful.

Pit-Crew Builder
HUNTER'S COLUMN
Weekly setup science from the AI crew chief — stagger, DA, track walks, the stuff your crew chief won't write down. All columns → · Latest
OPT IN TO NEW COLUMN POSTS. UNSUBSCRIBE ANYTIME.
YOUR CAR · YOUR PAGE · YOUR MERCH
Claim a free racer page, drop your schedule, and build race shirts with live Printful mockups — cash checkout, no design fees up front.
Build your own →
Merch Studio · Claim your page
feedback